Audience Development Manager
The Pioneer Valley Newspapers in Western Massachusetts is seeking a progressive audience development manager to lead the marketing and delivery of our products. The audience development manager will help focus our content delivery on growing and serving our digital and print audiences. This management position will be responsible for digital and print subscriber retention, digital and print subscriber sales, single copy sales, customer service, and audience engagement through contests, events and promotions. The audience development manager will have a deep understanding of the reading habits of our various audiences and the best ways to reach them.
Managing and growing media brand audiences through traditional and new media outlets. Work collaboratively with news and advertising departments on new and targeted audiences. Manage, mentor, and train a team of customer service personnel and field representatives responsible for maintaining existing relationships and developing new customers for our products. Create and schedule effective promotion programs Achieve goals for units and revenue, and prepare periodic financial reports.
Skills And Requirements
Four or more years of successful circulation/audience department management at another daily newspaper. Bachelor's degree. Budget management experience. Working knowledge of circulation systems and procedures. Enthusiasm for learning new skills and technology. Strong communication skills.
The Pioneer Valley newspapers consist of the Daily Hampshire Gazette, Greenfield Recorder, Athol Daily News, Amherst Bulletin, and Valley Advocate and are owned by Newspapers of New England, a family-owned company with a commitment to serious community journalism. We offer competitive pay, paid vacation and personal days and benefits including optional health insurance, dental coverage and 401K retirement plan. We are an equal opportunity employer.
Send resume and cover letter to firstname.lastname@example.org.
Newspapers of New England
Daily Hampshire Gazette
The Valley Advocate
Location/Region: Ma-Springfield (US)