Sr. Social Media Specialist (Digital & Paid Media)

Job Description

MMC Group is hiring for a Sr. Social Media Specialist - Digital Media & Paid Media, for our client in Fiskdale, MA!

The client is a pharmaceutical distributor, and this role will focus on veterinary products.

Start: Nov 24th, 2025

Contract: 10mths; possibly extend or convert

Location: Fiskdale, MA; hybrid and Travel across country

Pay: Up to $33/hr

Schedule: 40hrs weekly, some overtime as needed

Travel: Must be available to attend live events for on-site content capture

Portfolio Requirement:

Candidates must provide a portfolio or examples of work demonstrating:

• Social channels managed or grown – with performance metrics (growth rate, engagement, impressions).
• Creative samples (photos, videos, or posts).
• Demonstration of both qualitative impact (engagement, storytelling) and quantitative outcomes (reach, engagement rates, conversions, ROI).

We are seeking a Senior Digital Marketing Specialist with expertise in social and paid media to drive strategic digital engagement and audience growth across multiple platforms for a global animal health portfolio.

This role combines strategy, storytelling, and execution, requiring an innovative marketer who can build audience trust, create authentic content, and maximize ROI through impactful digital campaigns. The position offers a unique opportunity to work closely with the Senior Manager, Digital & Campaign Marketing, while also supporting live events, brand storytelling, and campaign activation.

Key Responsibilities:

Social Media Strategy & Management

• Develop and execute a comprehensive social media strategy aligned with brand values and business goals for globally focused animal health brands.
• Build, engage, and grow audiences across Facebook, Instagram, and LinkedIn through compelling, story-driven content.
• Conduct audience research and apply psychological insights to craft content that connects authentically with veterinary and customer communities.
• Maintain and optimize a content calendar that aligns with campaign objectives, key events, and brand initiatives.
• Monitor conversations, respond to community engagement, and build meaningful relationships with audiences.

Paid Media Strategy

• Plan and manage paid social, search, and display campaigns to maximize reach, visibility, and return on ad spend (ROAS).
• Oversee media planning, campaign setup, optimization, and performance analysis.
• Develop data-driven recommendations for budget allocation and performance improvement.
• Track and report campaign ROI, engagement trends, and optimization strategies.

Content Creation & Storytelling

• Capture and produce original photo and video content at live events (including wet labs and other veterinary field events).
• Edit and publish high-quality multimedia content that reflects brand authenticity and professionalism.
• Work collaboratively with Creative Services to bring ideas from concept to execution.
• Quickly act on real-time trends and opportunities to enhance audience engagement and brand presence.
• Adapt social media content for other marketing channels such as websites and email campaigns.

Analytics, Reporting & Optimization

• Use analytics tools to measure and report on the effectiveness of campaigns.
• Provide actionable insights and performance summaries to guide data-driven improvements.
• Evaluate both qualitative and quantitative metrics — engagement, reach, growth, and business impact.

Requirements:

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field, or equivalent professional experience.
• 4–6 years of hands-on digital marketing experience, including:
• Paid and organic social media strategy
• Content creation and storytelling
• Campaign management, analysis, and reporting
• SEM/SEO, display advertising, retargeting, and web analytics
• Experience with cross-functional campaign execution and collaboration across teams.
• Prior work in the animal health, veterinary, or medical industries strongly preferred.
• Comfort with medical or procedural content (including cadaver-based training materials).

Skills & Technical Proficiencies:

• Expertise in paid digital campaign platforms and social media tools (Meta, LinkedIn Ads, Google Ads, etc.).
• Advanced knowledge of Google Analytics, Tag Manager, and digital reporting suites.
• Experience in photography, videography, and video/photo editing.
• Familiarity with HTML/CSS and web publishing best practices (a plus).
• Strong understanding of social media algorithms, trends, and engagement strategies.
• Ability to craft narratives that drive emotional connection and measurable business results.