Job Description
Job Description
Overview:
Ghostshield is a leader in the concrete sealer and waterproofing market and has spent the last few years expanding into the coatings market. We are scaling up a nationwide installation division gaining popularity through social media. Growing faster than anticipated, we need help managing and executing our marketing strategies. (Visit our Instagram to learn more about what we do @ghostshield_sealers)
We’re looking for a multi-talented Marketing & Design Specialist with a strong foundation in graphic design, particularly in product packaging, label design, and digital content creation. This role supports both B2B and B2C marketing initiatives across multiple channels, including web, email, print, social media, and physical and digital distributor sales support.
You’re a perfect fit if you’re a creative problem solver with a keen eye for detail, a passion for cohesive branding, and the ability to produce high-impact initiatives that help drive brand visibility and accelerate product sales.
Key Responsibilities:
- Graphic Design
- Design product packaging, labels, and technical data sheets
- Create digital brochures, sales collateral, and presentations
- Design and manage website graphics, landing pages, and digital ads
- Brand Management
- Ensure consistent branding across all digital and print channels
- Maintain visual and tone alignment with brand identity
- Content Creation & Marketing Support
- Assist in developing email campaigns, social media assets, and promotional materials
- Support distributor and channel partners with custom graphics, flyers, or marketing kits
- Collaborate with sales and product teams to translate features and benefits into compelling visual content
- Website & Digital Asset Management
- Update and manage visual content across company websites
- Optimize visual assets for UX and conversion
- Campaign Execution
- Collaborate on B2B and B2C campaigns from concept to launch
- Use visuals and messaging to help accelerate sales in specific channels
- Growth & Innovation
- Identify areas for improvement in the company’s marketing execution
- Take initiative to improve or create processes, templates, and efficiencies
- Explore additional marketing functions based on personal skillset and interest (video editing, copywriting, analytics, etc.)
Required Qualifications:
- Proven experience in graphic design, with a strong portfolio showcasing packaging, labeling, and digital marketing assets
- Proficiency in Adobe Creative Suite, especially Illustrator and Photoshop
- 2-5 years of relevant marketing experience
- A portfolio that demonstrates strong aesthetics skills with the ability to combine various colors, fonts, and layouts.
- Strong understanding of multi-channel marketing strategies and best practices
- Ability to balance creativity with business objectives and sales goals
- Self-starter mindset: curious, resourceful, asks questions and finds answers
- Excellent time management and communication skills
- Able to work both independently and collaboratively in a fast-paced environment
Preferred Qualifications:
- Experience in epoxy coatings, concrete sealers, or related construction materials
- Copywriting or content development experience
- Familiarity with website CMS platforms (WordPress, Shopify, etc.)
- Experience with email marketing tools (e.g., Mailchimp)
- Social media content planning and execution
Opportunities for Growth:
This role is not static—if you bring talent, drive, and curiosity, we’ll make room for your growth. Whether your passion is brand storytelling, video content, product launches, or digital optimization, this role can flex to fit your strengths and aspirations.
A little About Our Office:
No nights or weekends: We work 9 to 5 Monday thru Friday.
Apple friendly office: We are an all iMac and MacBooks office.
Dog friendly office: Our employees are allowed to bring in their well-behaved dogs one day a week.
Newly, renovated office space: We are a modern company with a modern, recently renovated office.
Paid holidays & vacations, 401(k) and all that kind of stuff: We offer 401(k), health insurance, PTO, paid holidays and vacations.
You must work so why not spend it doing something you love: We love what we do and we love the people we work with. We are a tight knit group of employees who have fun on a daily basis. You spend 1/3 of your life working, so why not spend it loving what you do.
Visit our website: https://ghostshield.com to learn more about what we do.
Company DescriptionEngineered in the lab and proven in the field, Ghostshield is a leading global brand of innovative specialty concrete sealers, water and oil repellents, densifiers, durable epoxy coatings and structural waterproofing systems for the commercial and residential building sectors. The latest advances in nanotechnology and creative chemistry enable Ghostshield to offer the most robust, supercharged and highest performance formulas in the industry.
Company Description
Engineered in the lab and proven in the field, Ghostshield is a leading global brand of innovative specialty concrete sealers, water and oil repellents, densifiers, durable epoxy coatings and structural waterproofing systems for the commercial and residential building sectors. The latest advances in nanotechnology and creative chemistry enable Ghostshield to offer the most robust, supercharged and highest performance formulas in the industry.