Job Description
About the Role
Good Feels is seeking a highly organized and data-driven Ecommerce & Wholesale Growth Operations Manager to lead our Shopify DTC channel, strengthen wholesale sales, and build the systems that keep our teams ahead of demand.
You’ll own the Shopify storefront, manage ecommerce performance, support wholesale account operations, and maintain the tools and dashboards that ensure inventory, production, and sales all stay aligned. This role blends digital management, analytics, and operational insight to help Good Feels scale efficiently across both hemp and ecommerce-adjacent channels.
Key Responsibilities
Shopify Ecommerce Management
- Manage and optimize the Shopify storefront including product listings, navigation, merchandising, and promotions.
- Implement DTC strategies such as bundles, cross-sells, loyalty, subscriptions, and seasonal campaigns.
- Monitor and improve conversion rate, AOV, retention, site performance, and customer behavior metrics.
- Manage Shopify apps, integrations, AI tools, and automation workflows to drive efficiency and growth.
- Collaborate with marketing to execute sales events, email flows, paid media alignment, and content updates.
Wholesale Channel Operations
- Manage wholesale order workflows, including account setup, price sheets, B2B communications, and reorder cycles.
- Support sales and field teams by coordinating in-store promotions, new SKU launches, and sell-through insights.
- Maintain wholesale dashboards tracking velocity, account performance, demand spikes, and inventory needs.
- Ensure alignment between ecommerce inventory, warehouse counts, fulfillment, and wholesale availability.
Inventory Intelligence & Demand Planning Support
- Build and maintain real-time dashboards showing inventory levels, SKU velocity, and demand trends across DTC and wholesale.
- Set up automated alerts and reporting tools predicting when inventory, raw materials, or packaging may run low.
- Use Shopify analytics, wholesale velocity, promotional calendars, and historical patterns to create forward-looking demand signals.
- Provide weekly insights to leadership and operations to support proactive planning and timely production scheduling.
Automation, Integrations & Optimization
- Identify and implement new integrations, AI tools, and automations to reduce manual work and improve data accuracy.
- Connect systems such as Shopify, Klaviyo, inventory tools, and reporting dashboards for seamless workflows.
- Continuously refine cross-functional processes to improve accuracy, speed, and visibility across ecommerce, operations, and sales.
Qualifications
- 3–5 years of experience in ecommerce management, Shopify, wholesale operations, and CPG operations.
- Strong knowledge of Shopify (required): apps, integrations, analytics, and conversion optimization
- Experience with Shopify, Klaviyo, AI, ticketing systems such as intercom, gorgias etc
- Experience with DTC funnels, customer segmentation, and performance metrics.
- Strong analytical skills with competency in Excel/Sheets and dashboard tools.
- Excellent communicator who can work across marketing, operations, sales, and fulfillment.
- Highly organized, proactive, and comfortable in a fast-moving startup environment.
- Bonus: experience in hemp, hemp-adjacent products, beverage, or wellness industries.
Performance Indicators
- DTC revenue growth and improved conversion rate
- Increased wholesale reorder consistency and account sell-through
- Accurate inventory dashboards and predictive alerts that prevent stockouts
- Improved operational efficiency through successful integrations and automations
- Seamless seasonal and promotional campaign execution