Job Description
Job Description
About Us
Since our founding in 1982, in the basement of the Yellow Turtle in Stowe, Vermont, Turtle Fur has embodied the moxie and purpose that were trademarks of our founder, Millie Merrill. What started over 40 years ago with the invention of the fleece neck warmer – affectionately dubbed The Turtle’s Neck®, sparking a design shift in winter accessories – remains the foundation and spirit of our brand today as a leader in outdoor performance and lifestyle headwear and accessories.
Today, our vision is to grow health and happiness through nature for every adventure(r). We do this by creating sustainable solutions for every body, that feel great, in every element, and built for a life lived outside. We’re a proud Certified B Corp and believe that our business should be used as a force for good. Our global growth and impact are fueled by applying our storied expertise and love of the outdoors, and by leading with big steps and treading lightly along the way.
Job Summary:
We're looking for a passionate and creative Partnerships/Influencer Marketing Manager to join our team. In this role, you will be responsible for developing and executing our influencer, affiliate, and product collaboration programs. The ideal candidate is a strategic thinker, detailed executor, with a keen understanding of the Gen Z landscape, particularly within the outdoor and adventure space..
Duties & Responsibilities:
- Develop and Execute Partnerships/Collaborations Strategy: Design and implement a comprehensive partnerships and collaborations program that includes product merchandising plans for collabs, influencer marketing, affiliate marketing, brand or celebrity collaborations, and non-profit partnerships. All efforts should align with our goal of increasing brand awareness and driving sales among our target demographic of Gen Z women who love the outdoors.
- Analyze brand partner fit, performance, and cultural relevance to identify new opportunities in the collaboration pipeline. Create and maintain collaboration pipeline.
- Define and recommend marketplace distribution strategies (e.g., internal DTC vs. partner-exclusive launches) for each collaboration.
- Special marketing campaign development: Develop and launch campaigns specific to collaborations, special project drops, etc.
- Website content for partnership product drops: Develop content for landing pages and blog posts that support and lift up partnership strategy and special marketing campaigns.
- Marketing Campaign assistance: Work with Sr Brand Marketing Manager to assist on major marketing campaigns throughout the season, from pre-production planning, partnership activations, on-site marketing (when necessary), and more
- Non-profit partnership strategy: Support our non-profit partners, as well as strategize how we can activate and engage with existing non-profit partners and on-board new partners
- Develop processes and workflows: Work with Operations Team to develop SOWs for special projects, including workback timelines and best practices to ensure efficient execution
- Influencer and Affiliate Management: Identify, recruit, and manage a diverse portfolio of influencers and affiliates. This includes negotiating contracts, managing campaign logistics, and tracking performance against key metrics.
- Product Collaborations: Lead the creative development and execution of small, exclusive product collaborations with key partners. Your goal is to generate significant buzz and drive sales through these unique releases.
- UGC content program: Responsible for developing a UGC program and budget, partnering with paid media team to guide content needs and paid promotion
- Performance Analysis: Monitor and analyze the performance of all partnership initiatives. You will be responsible for reporting on KPIs, such as brand reach, engagement rates, website traffic, and sales conversions.
- Budget Management: Manage the budget for all partnership programs, ensuring resources are allocated effectively to achieve business goals.
- Market Trend Analysis: Stay on top of the latest trends in influencer marketing, social media, and the outdoor industry to ensure our strategies remain innovative and effective.
Qualifications:
- Proven experience in influencer marketing, affiliate management, or a related partnerships role.
- A strong understanding of the Gen Z demographic and their social media habits.
- Deep knowledge of the outdoor industry and lifestyle trends is a major plus.
- Excellent communication, negotiation, and relationship-building skills.
- Data-driven with the ability to analyze campaign performance and make strategic decisions.
- A creative and proactive mindset with a passion for building authentic brand partnerships.
Job Detail Outline:
- 6-month contract (Oct to March) with possible extension.
- Work Hours: 20+ hours per week (weekly hours not to exceed 40), available primarily 9-5pm ET, with a few mandatory hours and meetings each week (to be determined with contractor upon hire).
- Remote-eligible position.